Base: Haus Der Kunst

Based on the idea of elasticity, Base’s superb new identity for Munich’s Haus Der Kunst encompassed a concept that focuses on the qualities of flexibility, resilience, and adaptability. The visual system was initially founded on a morphing wordmark with irregular spacing inside the letters, which in turn sought to address the strong Neoclassical features of the architecture through the malleability of the identity system.

Top Notch.

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