I am loving everything about this superb piece of identity work by Brazilian designer Rejane Dal Bello.
Foundation PAZ Holandesa has been working since 2000 to help disadvantaged children in Peru by offering free medical care to their families. In 2006 the organisation began building a children’s hospital in Peru’s second city of Arequipa, and in January of this year (2012) The Tony Molleapaza Rojas Hospital became fully operational. Named after a boy who was helped by PAZ Holandesa and whose positive attitude proved to be an inspiration to many. Sadly Molleapaza Rojas died of cancer in January 2005, aged 11, but his memory formed the visual identity created by Rejane..
The main character ‘Paz’ represents Molleapaza Rojas, while other figures are based on various hospital staff (doctor, nurse, technician, cleaner) who helped him during his treatment.
The bold, solid characters and vibrant colours evoke the hope and strength with which he bravely battled his disease. The characters appear across a range of elements, from the hospital’s logo and signage to wall graphics, stickers and stationery. A pro bono project Dal Bello says that her intention was to engage the children staying there, in the hope they would forget their troubles.