I am really liking this rebrand of Channel 4′s More4 channel by ManVsMachine.

With the channel re-aligning to a new range of content, the branding is centred around a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. The idents see the brand break out into the real world in the form of mechanical ‘flippers’.

Jason Bruges Studio were commissioned to help design the flexible system of over 400 individual flippers.

You can check the indents in action here.

Great stuff, via Collate.