State of the Obvious

I am liking the little project by Mash Creative.

With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become “The Norm.”

At Mash Creative we believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious. S/O/T/O uses the products description to create a unique brand identity.

The collection currently consists of tote bags, notebooks, mugs, t-shirts and posters. Each product is supplied with custom branded packaging (selected resellers only) which utilises the S/O/T/O theme – This is my Mug Box, This is my Degradable Polythene Postal Bag, for example.

The S/O/T/O collection is designed to have a playful, modern and bold brand image which is flexible enough to be adapted across a wide variety of items. The collection will continue to grow with many other products already in the pipeline.

We care about the environment which is why all our S/O/T/O products are sourced and printed in the UK. Where possible we try to use eco-friendly options including degradable and recycled packaging.

The S/O/T/O collection is available to buy from Magma Books, Counter-Objects, and Blanka (links through the Mash Creative shop).


I have come across this pretty nice cover artwork a couple of times now, and as well as posting it for the fact it is aesthetically pleasing, I am hoping somebody may know the designer behind it?

Apparently Aeroplane are a Belgian duo and We Can’t Fly is their debut album, that is all I know, so over to you…